"maxim. A principle or rule. A maxim is a wise saying, especially one intended to advise or recommend a course of conduct. In comparison to its approximate synonyms: saying, adage, motto, epigram, proverb, aphorism, the term maxim stresses the succinct formulation of an ultimate truth, a fundamental principle, or a rule of conduct. The word derives from the Latin word maximus, "greatest", via an expression maxima propositio, "greatest premise"
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Maxim Design is based in Christchurch, New Zealand.
